The Obscene Jeans Corporation doesn’t plaster tongue-in-cheek text on its denim, but it does use some of the world’s most bizarre fabric combination. The main reason that Obscene Jeans are whats hot right now is because the company has managed to change the way that consumers think about the cut, fit and wash of their jeans. In fact, Rachel Stark-Cappell, the company’s lead designer, will be flying out to Italy so that she can find new fabrics to use for the fall collection.
Rather than seeking out hand loomed denim, Obscene Jeans looks for crazy fabric with real structure – mesh and wire to give their jeans real personality. Some say that Obscene Jeans are sexy, while others think that the company has gone too far. Although they are not on the name of every fashionista, the company’s owners believe that they will soon be able to change the denim marketplace as a whole.
Most denim companies simply create a new design and then see what fabrics that they have in stock, while Obscene Jeans actually goes about the process in the opposite manner. Ultimately, Obscene Jeans hopes to become the premiere luxury brand. Companies like 7 For all Mankind have around for several years, but consumers are looking for something new. If Obscene Jeans can manage to come up with the right design and market it to the right demographics, not only will it help to boost the company’s reputation, it will also get their jeans on international celebrities.
